About HoodBasket
Born from a simple belief: everyone deserves access to fresh, local, and affordable produce right in their neighborhood.
Victor’s Photo
Victor’s Vision
Growing up in a food desert, Victor Martinez knew firsthand the challenges of accessing fresh, healthy produce. His grandmother would travel hours just to find affordable vegetables for their family, often settling for wilted greens from distant supermarkets.
“I remember my abuela saying, ‘Mijo, fresh food shouldn’t be a luxury,’” Victor recalls. “That simple truth stuck with me through college, through my tech career, and eventually became the driving force behind HoodBasket.”
After years in Silicon Valley, Victor returned to Texas with a mission: to bridge the gap between local farmers and urban communities. He saw an opportunity to use technology not to replace human connection, but to strengthen it.
“HoodBasket isn’t just about delivering produce,” Victor explains. “It’s about rebuilding the relationship between people and their food, between communities and the land that feeds them.”
Our Mission
To make fresh, local, organic produce accessible to every neighborhood while supporting sustainable farming practices and building stronger communities.
Community First
We believe that strong communities are built around shared values and mutual support. Every cart visit strengthens neighborhood bonds.
Sustainability
Supporting regenerative agriculture and reducing food miles while minimizing waste through our direct-to-consumer model.
Accessibility
Making nutritious food available to all income levels and working to eliminate food deserts one neighborhood at a time.
Our Impact So Far
Together with our farmers and communities, we’re making a real difference.
What We Stand For
Transparency
Know exactly where your food comes from, how it’s grown, and who grows it.
Quality
Never compromise on freshness, taste, or nutritional value.
Fairness
Fair prices for customers and fair wages for farmers and workers.
Innovation
Using technology to strengthen, not replace, human connections.
Meet the Team
The passionate people behind HoodBasket’s mission.
Victor Martinez
Founder & CEO
Former tech executive turned food accessibility advocate.
Sofia Chen
Head of Operations
Logistics expert ensuring smooth cart operations across all neighborhoods.
Marcus Johnson
Farmer Relations
Building partnerships with local farms and ensuring quality standards.
Join Our Mission
Whether you’re a customer, farmer, or community partner, there’s a place for you in the HoodBasket family.